Global Heated Tobacco Statistics 2020–2026: 20+ Data Points on Users, Market Growth and Regional Trends
Global heated tobacco product (HTP) use reached an estimated 48.9 million users in 2024, according to a 2026 study published in JMIR Public Health and Surveillance. An alternative calculation based entirely on heated-tobacco stick shipments produced a higher estimate of 67.9 million users, illustrating how methodology affects estimates of the global HNB market. A separate …
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